INVEST IN OUR PLAYERS
As the WNBA hits record popularity and revenue, pay inequities threaten to sideline the 2026 season.
In response, Robinhood partners with the WNBPA to launch the Player’s Fund, a live value tracker measuring the true impact players generate through viewership, demand, and league growth. As the fund climbs and salaries stall, the disparity becomes undeniable. Fans can invest in the players directly, with all proceeds supporting the WNBPA in the ongoing negotiations.
If fans are investing in the players, the league should too.
(As of March 18, 2026 a new CBA deal with fair revenue sharing has been reached!)
Copy and Art by: Sahiti Pawar
December 2025
The Player’s Fund Landing Page
Robinhood Media Day
Fans love to see players at media day. Posing for photos, answering rapid-fire questions, filming Tik Tok dances, and generating hype for the season. Let’s use that excitement to start the conversation, and give players the platform to speak on their demands.
The Player Value Press Conference
Players sit down with financial professionals from Robinhood to break down intimidating money terms, share how they got into investing, and explain why building wealth early matters.
A familiar sports ritual that fans actively seek out becomes an accessible conversation about financial empowerment for the next generation.
All proceeds contribute to the WNBPA’s ongoing negotiation efforts for a new CBA.
