The escalating impacts of climate change are drastically altering our planet’s weather. Winter’s future is uncertain. In the beloved TV show Game of Thrones, “Winter is Coming” is used as a rallying cry to unite. Let Burton snowboarders know the time to act is now.

The future of their beloved sport hangs in the balance. Burton is rallying winter’s fiercest defenders—the Winter’s Watch—to protect the season they love. Echoing Jon Snow’s iconic message, we embark on a modern mission: safeguard winter before it vanishes into memory. Join the Winter’s Watch in the battle for climate justice to ensure that we: “Keep Winter Coming.”