Film photography is slowly becoming a dying art. Online lingo can feel like a whole different dialect, and while we do receive love and support through clicks and likes, it takes such minimal effort, it doesn’t count.
What counts are the memories that survive the screen, that are made in spite of it. We want something real—something tangible—to save and share the moments we’ve made with the people we love. It’s the pic that counts.
Copy by: Sahiti Pawar Art by: Yael Tarazi
NOT YOUR AVERAGE PHOTOWALL
CAPTION:
ONLY ONE POST
You don't have to share this post, you don't even have to like this post. None of that matters, because it's the pic that counts.
Now go take one.
www.thepicsthatcount.com
WAIT…We’re eliminating online buzz?
We’ll still have online conversation but it will be created by polaroid users, not the brand, to stay true to what we’re asking of the audience.
