There’s a gap between Gen Z and Christopher Ward’s brand identity. Gen Z view fashion as a form of authentic self expression. The luxury watch industry is known to be gendered and exclusive, but none of Christopher Ward’s products are categorized by gender.
Christopher Ward levels the playing field for all, without sacrificing quality. And now, we’re taking the colors tied to the gender binary and flipping them on their head—to make a bold statement for inclusivity.
Copy by: Polina Silkina Art by: Sahiti Pawar
We’re using the display of pink and blue (the duo that has represented binary gender norms in our society) to guide this campaign.
Displaying these two colors next to each other on iconic London symbols like the double decker bus and red phone booths to get people talking.
We are joining hands with the Trevor Project, a non-profit dedicated to supporting the LGBTQIA+ community through education and activism.
Paid placements on Pinterest blend into organic content seamlessly. It’s the go-to for style inspiration gives the audience a direct link to purchase.
